Description

This book offers a comprehensive approach to managing marketing strategies in a globalized business environment. It covers key aspects of global marketing, including market entry strategies, cross-cultural marketing, international consumer behavior, and global branding. The book emphasizes the challenges and opportunities companies face when operating across borders, such as navigating diverse legal, economic, and political environments, as well as adapting to cultural differences. It also explores the role of digital marketing and e-commerce in expanding a brand’s global presence. Through case studies and practical examples, the book provides insights into how businesses can design and implement effective marketing strategies that resonate with international markets. Aimed at students, marketers, and business professionals, this book serves as a crucial resource for understanding how to manage and execute successful global marketing campaigns in today’s interconnected world.