Description

This book offers a comprehensive guide to the strategies, practices, and management of e-business and e-commerce in the modern digital economy. It covers essential aspects such as online business models, digital marketing, website design, e-payment systems, and supply chain management. The book explores how companies can implement e-commerce solutions to streamline operations, improve customer service, and gain competitive advantages. It also examines the challenges and risks associated with e-commerce, including cybersecurity, privacy concerns, and legal issues. By integrating case studies and real-world examples, the book demonstrates how successful businesses have implemented e-commerce strategies and managed their digital operations. Designed for students, business managers, and entrepreneurs, this book provides practical insights and tools for managing and growing e-businesses. It serves as an essential resource for understanding the impact of e-commerce on global markets and offers actionable strategies for successful online business management.