Description

Social Research Methods offers a comprehensive introduction to the techniques and principles used in conducting effective and ethical social research. Covering both qualitative and quantitative approaches, the book explores research design, data collection methods, analysis, and interpretation. Topics include surveys, interviews, ethnography, case studies, experiments, and statistical modeling, providing readers with a robust toolkit to investigate social phenomena. The text emphasizes the importance of ethical considerations, critical thinking, and the relevance of research to real-world problems. Detailed examples and case studies demonstrate the application of methods across diverse disciplines, from sociology and anthropology to education and public health. With practical guidance on writing research proposals and reports, as well as navigating challenges in the research process, this book is ideal for students and practitioners seeking to enhance their skills. Social Research Methods equips readers with the knowledge and tools to conduct rigorous, impactful, and innovative social research.