Description

This book provides a comprehensive introduction to the field of media studies, offering a broad understanding of how media influences society and culture. It covers the history, theories, and practices of various media forms, including print, broadcast, digital, and social media. The book explores key concepts such as media representation, ideology, audience theory, and the role of media in shaping public opinion, identity, and politics. It also examines the technological, economic, and regulatory factors that influence media production and consumption. With its interdisciplinary approach, the book integrates perspectives from sociology, cultural studies, communication theory, and political economy, making it an essential resource for students and anyone interested in understanding the profound impact of media in the contemporary world. Through critical analysis, case studies, and discussions, the book encourages readers to reflect on the role of media in shaping modern society.