Description

This book provides an in-depth exploration of electronic commerce (e-commerce) and its impact on business management in the digital age. It examines key issues such as online business models, digital marketing strategies, e-payment systems, cybersecurity, and the legal and ethical challenges of conducting business online. The book also highlights emerging trends in e-commerce, such as mobile commerce, social media integration, and the use of big data and artificial intelligence to enhance customer experiences and business operations. Through case studies and practical insights, the book demonstrates how businesses can leverage e-commerce to increase efficiency, expand market reach, and stay competitive in a rapidly changing global marketplace. Designed for business students, entrepreneurs, and professionals, this book serves as a comprehensive guide to understanding the complexities of e-commerce and its role in shaping the future of business management.